Author: Eugene Cheong
Format: Paperback
Publication date: 28 September 2026
400 pages

The Scribblings of A Lost Creative Soul Who Found Paradise

From Eugene Cheong – Asia’s most awarded advertising creative and one of D&AD 50 best copywriters – comes a profanity-laced, beautifully chaotic manifesto that refuses to be housebroken.

Cowards Don’t Go To Heaven is a creative survival manual built on eight habits: Courage, Idealism, Curiosity, Playfulness, Free-spiritedness, Intuition, Authenticity, and Persistence. Four decades of insights collide with Scripture, philosophy, and brutal honesty. Think Winston Churchill meets Bill Hicks – with 71 illustrations punctuating the mayhem.